Customer Relationship and Gap Model Theory

TABLE OF CONTENT Introduction………………………………………………………………………… Gap model of service quality………………………………………………………. Definition of Service Quality…………………………………………………. Gap Model,SERVQUAL and its Theories……………………………………..      The Gaps of Service Quality…………………………………………      SERVQUAL…………………………………………………………… Customer Relationships…………………………………………………………… Definition of Marketing………………………………………………………. Relationship Marketing (RM) ………………………………………………… Customer Relationship………….………………………………………………      Benefits of Customer Relationship …………………………………….. Management of Customer Relationship ………………………………………………………………      Customer Relationship Management Benefits………………………………………. Customer Relationship … Read More»

Adidas and Pizza Express Marketing Strategies

Introduction to Marketing   In this assignment I will be talking about Adidas and Pizza Express. I will be describing the research methods Adidas uses in order to develop their market plans, I’ll also explain some of the limitations of marketing research. For both Adidas and Pizza Express I will pick two products of each … Read More»

Future Marketing Communications Plan for Cafe

This is a report advising on the likely content and issues arising at each stage of a future Marketing Communications Plan for ‘Café Division’.                                     Procedure: In this report I used academic sources and market research to support my findings … Read More»

Targeted Marketing Campaign of Hawaiian Island to China

Targeted Marketing Campaign of Hawaiian Island to China (1)   State which island or islands and which MMA or segment you chose to focus your marketing campaign on. The campaign will focus on the Hawaiian archipelago in the northern Pacific Ocean to China. The targeted market falls under the Hawaii Tourism Authority’s Major Market Area under … Read More»

Issue of Marketing Violent Video Games to Kids

Marketing Violent Video Games to Kids In today’s generation, video games have become a major part of children’s lives.  Unfortunately for parents, video games have been created with goals to kill, steal, and participate in illegal and dangerous activities.  Research done on this type of entertainment tends to indicate it fosters violent behavior.  “Playing video … Read More»

Integrated Marketing Communications Plan for Bitcoin

Table of Contents Executive summary     p.4                                                              Introduction p.5 Creative brief p.5 Campaign requirements p.5 1.1.           Objective p.5 1.2.           SWOT analysis p.5 1.3.           Budget p.6 1.4.           Media suggestions p.6 1.5.           Marketing strategies and objectives p.6  The target p.7 2.1.           Target market p.7 2.2.           What do they currently know and think p.7 2.3.           What do we want them to think p.7 2.4.           What do we want … Read More»

Marketing Analysis of UK Music Festivals

UK MUSIC FESTIVAL ANALYSIS REPORT MADE 5002: Marketing for creative entrepreneur   Executive Summary This marketing analysis report has been done on UK music festivals to assess whether new festival has a scope in the industry or not. A structural overview of the music festival industry states that as there is a large no of … Read More»

Differences between Relationship Marketing and Transaction Marketing

Topic: Using a range of current marketing theory, you are required to outline what ‘relationship marketing’ (RM) is, and how it differs from ‘transaction marketing’ (TM). Table of Contents 1.0  Introduction…………………………………………………………………………………3 1.1 Four actions framework…………………………………………………………………………………………….3 1.2 Relationship Marketing versus Transaction Marketing………………………………………………….4 1.3 The Marketing Mix…………………………………………………………………………5 1.4 The Product life cycle……………………………………………………………………………………………….7 1.5 Gap Analysis……………………………………………………………………………………………………………8 1.6 A … Read More»

Traditional and Digital Marketing Tools Used by Glossier

BUSM 4302 Strategic Marketing in Digital Economy Student number: 17001393 1st November 2018 Assignment 1 – Individual written report on use of traditional and digital marketing tools used by Glossier Executive Summary  Disruptive, innovative, and inclusive beauty brand Glossier, has taken a cluttered beauty industry by storm. Founded by Emily Weiss, Vogue’s ex-beauty editor, it started off … Read More»

Influencer Marketing Strategies and Results

Essay on Influencer Marketing Influencer marketing is a concept of hiring a social celebrity or individuals with a wider fan following to promote products and services which helps in winning consumer trust, especially when compared with traditional online ads. “The process of building relationships with individuals who have influence over a target audience of buyers” … Read More»


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